What does local SEO really mean?

Local SEO aims to appear in search results for location-based queries, i.e., search terms such as: "architecture firm in Vienna," "online marketing agency" Brussels, or "French–Spanish translator Paris."

These search queries demonstrate clear regional intent, and Google favors providers with a recognizable local connection in these cases.

.eu domain: Europe-wide orientation instead of country-specific

Unlike country-specific extensions such as .de, .fr, and .it, the .eu extension does not designate a specific country. Rather, it represents the entire European Union. This means:

- It signals a supraregional, European reach.

- It is therefore ideal for companies that want to reach target groups in several EU countries.

- While it does not directly impact rankings in specific countries, it does not present any disadvantages as long as other signals are correct.

This is how local SEO works with a .eu domain:

1. Use local keywords in a targeted manner

Even with a .eu domain, you can incorporate regional terms into your content, page titles, meta descriptions, and URLs. Example:

- reg.eu/berlin: "IT support for companies in Berlin"

- reg.eu/barcelona: "Domain services for startups in Barcelona."

2. Create country-specific and regional landing pages

Create pages for the different regions or markets in which you operate. Write these pages in the respective language and provide relevant information for the region, such as prices, contact persons, or local references.

3. Google Business Profiles for Your Locations

If you have physical locations, create a separate Google Business listing for each one. This increases your visibility in Google Maps results and the "Local Pack."

4. Maintain consistent directory listings in the region

Register with relevant online directories, such as industry portals, regional company databases, and city platforms. Ensure that your address and contact details (name, address, and phone number) are consistent.

5. Don't forget mobile optimization

Many local searches are carried out on mobile devices. Your website should load quickly, be easy to navigate, and work flawlessly on mobile devices.

Conclusion: Become visible regionally with a .eu domain

A .eu domain is ideal for Europe-wide growth. To target specific markets or regions within the EU, implement a well-thought-out local SEO strategy, regardless of the domain extension. The key is ensuring that your content, structures, and signals are recognizable regionally.

You can strike the perfect balance with a domain for the whole of Europe and a local presence in important markets.